The coming years will see new prospects and challenges for European products and services, according to the European Economic and Social Committee (EESC). Providing innovative, highly specialised products and services with well-recognised and certified key characteristics can boost European competitiveness, says the EESC.
Unanimously adopted, the EESC’s own-initiative opinion “Use-value” is back: new prospects and challenges for European products and services aims to raise awareness of the branding of European products and services that cater to customers’ needs, as well as to social and environmental sustainability requirements.
Addressing the plenary, the rapporteur for the opinion, Dimitris Dimitriadis, said:
Thirty years ago, ‘made in Europe’ was a guarantee for a product; now we are behind China, India and the United States; we have lost the European commercial brand name and want to get it back on track. Mr Dimitriadis mentioned the position of advantage of European small and medium-sized enterprises (SMEs) and the benefits of this. Continue reading “A strong European brand οf products and services to enhance European competitiveness”